"You can negotiate better deals today"
A personal note from Ken Trent
Founder of the Academy of Business Negotiations
Sheridan, WY
September
_____________________________________________________
Hi there -
I've trained a lot of negotiators over the years.
Some have had outstanding instincts.
And some... haven't.
But I've helped every one of them become better negotiators.
Bigger deals. More profitable outcomes. And better relationships all around.
When I worked at Spreetail, I directly managed a team of more than 80 negotiators.
I also had full responsibility for all negotiations for our billion dollar annual business while managing $500M of that business myself.
And if there's one thing I've learned in all of that, it's that negotiations are a learnable skill.
And my goal here is to help YOU learn this skill.
I've written several ebooks, which you'll find on this page.
Each covers a valuable topic that can help you improve your negotiating game in a significant way.
I've cut all of the fluff, so you're not reading a huge book for days or weeks on end.
You can easily push through these books in a couple of hours, because I've kept it to just the important stuff that you should know when negotiating.
I hope you'll consider ordering one of them today or even the whole library.
It may be the best purchase you make for growing your business and improving your bottom line.
Thanks for checking them out.
And good luck at the negotiating table.
- Ken
🏆 Trust-First Guarantee 🏆
Look, I'm not in the business of hustling people. A huge part of my negotiations success was from cultivating trust with my counterparts. I am so confident that you'll 10x your investment within 90 days of purchasing these products that I have no problem offering a complete, absolute, iron-clad, rock-solid, 100% money back guarantee. If you're not satisfied with the value that you got for any reason, just reach out to [email protected] and I'll make it right.
- Ken Trent, Founder, Academy of Business Negotiations
Turned a $4M opening buy into a $30M first year. The Hero SKU alone was a $15M first year SKU, netting more than $3M in first year profits ($6M in profits across the entire account). Additional details on this buy included payment terms for 1/3rd of the opening buy at 180 days, 1/3rd at 270 days, and 1/3rd at 365 days, plus $200k of sell-through funding for lower-velocity SKUs.
Landed two subscription boxes (Marvel & Star Wars) that became an incremental $25M on top of a $40M business of high-velocity, low value SKUs ($11 collectible bobbleheads). This included "stealing" the Star Wars box that was allocated to a competitor, for $12M incremental growth (30% increase).
Grew a 7-figure home fitness equipment business by 700% over 2 years by securing high-demand, scarce inventory that was allocated to Amazon, Walmart, Target, Dick's, and other major retailers. Established a position as a key retailer and primary outlet for key inventory that Bowflex relied on as growth signals for their business.
120% YoY growth after driving 19% cost reductions to allow for more competitive retail pricing. Original projects forecasted only $35k in year 1 sales. Actual year 1 sales were $500k, with year 2 sales exceeding $1.1M (120% YoY).
Secured $350k MDF to grow $30M business by 65% YoY on high-velocity, low-price SKUs, causing account rep to secure additional funding the following year to replicate the growth.
284% YoY growth by securing niche product line in outdoor storage containers, driving business from ~$1.3M annually to >$5M annually after identifying and pitching alignment between businesses that led to 3x growth in the relationship.
What Do I Get In INSIDERS CLUB WHEN I BUY THE COMPLETE LIBRARY?
✅ Exclusive Members-Only Content
Get top-tier negotiating tips and strategies sent right to your inbox, plus member-only forums where you can chat directly with Ken Trent, Founder of the Academy of Business Negotiations, and other negotiators on your deals! Live events, industry-specific chat channels, exclusive videos, and more!
✅ Industry-Specific Discussion
Discuss what's happening in your specific industry with other members in dedicated chat channels.
Stay ahead of emerging trends and discuss what you're seeing with other professionals in your field.
✅ 2 FREE Credits Every Month to the ABN Deal Analyzer
The ABN Deal Analyzer is Ken's AI brain for negotiating built on the Complete B2B Mastery Course full curriculum. It's the foundation behind $3B in negotiated deals. Run your own deal through the analyzer to get suggested strategies and tactics, coupled with deep and insightful research on your counterpart's company. Get executive summaries, ask follow up questions and get immediate responses, and more.
FAQs
Who is this for?
This offer is for anyone who conducts B2B negotiations. Retail Buyers, Supply Chain teams, Sales teams, owners, operators, executives, and absolutely anyone who negotiates with any frequency. Even if you only negotiate one deal a year, the principles you learn here can be enough to put thousands of dollars in your pocket.
Will this work for me?
In Ken's corporate career, he directly managed more than 200 negotiators, teaching them the same principles contained in this framework. While everyone is different and every business has unique challenges, the principles contained in this system are widely applicable and can be used virtually anywhere.
What if I'm still not sure...?
The upside here is massive for a relatively low cost. Do yourself a favor and just order one already. It's a phenomenal value for the price. And the ROI on these ebooks is so big I don't even know how to quantify it. But to put your mind at ease, I won't sell your information to anyone, anywhere, so worst-case scenario you get some other high-value emails from me, or maybe a text message or two, which is honestly a small price to pay if you can grow your business substantially. Right??
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